MIFFY: The sweet little bunny hops onto the iChild website

Posted by iChild, March 06, 2019 2:44 PM

Many people remember the Miffy stories from their own childhood. Dick Bruna’s classic bunny character still enchants children today, and we’re now delighted to launch new Miffy-themed activities that can be downloaded from the iChild website.

Miffy in bed thinking

Miffy was “born” on 21 June 1955, when the late Dutch artist Dick Bruna (1927-2017) first drew a little bunny to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, earning Bruna international critical acclaim.  

Miffy at table desk reading book

Nearly 65 years later, the Miffy books have sold more than 85 million copies and are currently published in over 50 languages worldwide. Children today still relate to Miffy’s simple charm and innocence, together with her everyday adventures such as playing in the park, going to the zoo or the seaside.

Dick Bruna summarised his approach to illustration as follows: “I always have a picture story in my head first and the text follows. I search around for a long time, throwing lots away, before I reach the moment of recognition. What matters is reducing everything to its essence. No line is redundant. Every shape captures the imagination, and I leave plenty of space on the page for a child’s imagination to roam.”

Miffy drawing at school

When asked about writing picture books for children, he said: “It’s all about being as direct and clear as possible. I often imagine there is an invisible child sitting opposite me in my studio watching me and checking that my work is just right for them… not their parents or anyone else.”

We’ve used Bruna’s distinctive bright primary colours and simple shapes to create these resources.

Enjoy colouring your world with Miffy on iChild!


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